Client: FX | Welcome to Wrexham
Agency + Role: Game Seven | Pop-up Design Direction + 3D Buildout
Project Description: The passion and love that sports fans pour into the game is like a job. And like everything with sports fans, they take that work seriously. They might be one of the 8MM+ Fantasy Premier League managers, 7.6MM+ FIFA22 FUT creators, or simply a diehard supporter who claims they could run their favorite club.
We'll draw sports and McReynolds fans in with the opportunity to work with a couple of famous guys that could use all the help they can get. In this activation, Ryan and Rob are seeking a new teammate to help them make big decisions, and take care of the things they can’t quite figure out. We will do this by hosting post-game interview-inspired interviews digitally and IRL with pop-ups in key markets.
Although this was never green-lit due to COVID, check out some of the highlights below!